The first product is positioned as a new energy vehicle in the USD 41,388.90 price range; GAC and Huawei have established Huawang Automobile through cooperation.
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On March 18th, Huawang Automotive Technology (Guangzhou) Co., Ltd. (hereinafter referred to as "Huawang Automobile"), a new company invested in and established by GAC Group, was officially founded. The company will collaborate with Huawei and create a new independent high-end automobile brand, which will be officially launched in the near future.
According to previous reports, the brand will launch three new flagship models in 2025, including an MPV, an SUV, and a sedan. The first product will be positioned as a luxury smart new energy vehicle in the RMB 300,000 price range. As planned, the new models of the Huawang brand will be equipped with Huawei's solutions for intelligent driving software, smart cockpits, and intelligent vehicle control.
It is reported that Huawang Automobile will deeply integrate the respective advantages of GAC Group and Huawei regarding intelligence, ecosystem, and brand synergy. It will also benchmark against Huawei's experience in the IPD (Integrated Product Development) and IPMS (Integrated Product Marketing and Sales) systems to build a new process that spans product definition, marketing, and ecosystem services.
